3 Fan Engagement Tools to Take Advantage of AI in Sports


The use of data and analytics is one of the strategic key factors in the evolution of the sports industry. Thanks to the expertise in the Artificial Intelligence, Parterre has developed three fresh Fan Engagement tools through which can elaborates and analyzes complex data to transform them into accurate and timely information.

Such informations are increasingly at the center of the investment strategies and policies of the organizations and sports clubs, and have become essential for all those involved in Sports Business Intelligence. Parterre platform uses real-time data provided by Opta and, leveraging machine learning algorithms, is able to profile users with the aim of increasing target audience.

Parterre: Fan Engagement and Business Intelligence

Widgets by Parterre are developed using WPA technology, and can be easily and immediately integrated into existing websites and native mobile apps.



The interactive application that allows you to view all the updates of a sporting event in real time. It is possibile to view timetable, daily results, standings, editorial facts, lineups and statistics. Our widgets guarantee uniformity of navigation for a wide range of sports available: Football, Basketball, Formula 1, Moto GP, Moto 2, Moto 3, Tennis, Cycling and Golf.



The app that allows you to easily vote players and teams in real time, and in a fun way. It is possible to view the results live on TV through the integration of graphic playout broadcasting systems. Most especially for soccer, the system can configure the team lineup on the field, automatically .



Parterre platform is able to publish the highlights of the sporting event in real time on Facebook and Twitter. The cards are automatically generated during the event, when a player scores a goal or when a substitution is made. Besides, it is possible to view game statistics, results and surveys (best players, man of the match, player rating). The post can be immediately shared by fans through the official hashtag of the sport event.

Available in several languages: Italian, English, German and other languages upon request. Possibility to customize the layout in all its parts, in order to maintain maximum consistency with the graphic identity of your brand. Intuitive and engaging UX.

User Profiling

Solutions by Parterre are specifically designed with the purpose of knowing behavioral patterns of every unique app user based on interaction techniques that enrich insight regarding consumer habits. User profiling is done upon gathering and analyzing user interactions data through Artificial Intelligence algorithms. It is possible to define clusters of users, predict their preferences and generate lists of product suggestions with a high approval rating.

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